How We Pick the Deals We Feature on Tradifox

Most shopping websites don’t tell you how they make money. You have to guess whether that glowing recommendation is genuine advice or a paid placement, and guessing gets tiring fast. We’d rather skip the guessing game entirely and tell you upfront: Tradifox is free to use, and it stays free because it’s funded by advertising and affiliate commissions. That’s the whole business model, and there’s nothing embarrassing about it — as long as it’s out in the open and it never bends what we publish.

This article explains exactly what that means in practice: how we decide what to feature, how the money flows, the rules we’ve set for ourselves, and what you can do if you ever think we’ve fallen short. Consider it the house rules, published where everyone can see them.

What Tradifox is (and isn’t)

Tradifox is a shopping portal. We publish category overviews across electronics, fashion, home, sports and more; practical buying guides; seasonal advice on when to shop and when to wait; plus daily news headlines and local weather so the site is useful every single day, not just when you’re about to spend money.

Here’s what we are not. We’re not a review lab — we don’t put fifty vacuum cleaners on a test bench. We’re not a price-comparison engine that crawls millions of listings in real time. And we’re definitely not a shop: you’ll never enter card details on Tradifox. Our job is to point you toward good starting points and, just as importantly, to teach you how to verify a deal yourself. The final judgment on any purchase is always yours — and that’s exactly how it should be.

Our editorial criteria

When we decide what to feature — in a guide, a seasonal roundup or a blog post — every candidate has to clear four bars:

• Genuine relevance. We cover things people are actually shopping for right now. That’s why you’ll see garden furniture in July and TVs around Black Friday in November — seasonal timing and real demand drive the calendar, not whichever category happens to pay the highest commission that month.
• Verifiable value. Calling something a “deal” is a claim, and claims need evidence. An offer has to hold up against its price history and against what other shops charge for the same item — the same cross-checking standard we teach in our own price-comparison guide. If a discount only looks good next to an inflated “was” price, it doesn’t get featured.
• Reputable retailers only. We only point to established shops with real, findable contact details, clear returns policies and proper buyer protection. For UK and EU readers that means retailers with a track record, transparent terms, and consumer-rights compliance you can actually rely on — not anonymous storefronts that might vanish before your parcel ships.
• Reader usefulness first. Every guide and every post has to be worth your time even if you buy nothing at all. If an article only makes sense as a vehicle for links, it doesn’t get published. Full stop.

How affiliate links and ads pay for this site

Two revenue streams keep Tradifox running. Both deserve a plain-language explanation.

Affiliate links, in plain words

Some links on Tradifox are affiliate links. If you click one and then buy something, the shop pays us a small commission. Two things matter here. First: the price you pay is identical either way — the commission comes out of the retailer’s marketing budget, not your pocket. Second: commissions never change a verdict. Whether a shop pays us 1% or 10% has zero influence on whether we mention it, how we describe it, or where it appears in an article. In line with UK advertising guidance from the ASA and CMA, we label affiliate relationships clearly rather than burying them in a footnote. If a page contains affiliate links, you’ll know.

Advertising blocks

You’ll also see display advertising on Tradifox. Every ad sits in a clearly labelled zone — marked “Advertisement”, with a distinct background and border that visually separates it from our editorial content. We never dress ads up to look like articles, and advertisers get no say in what our editorial team writes. None. If you’re curious about the data side of advertising — cookies, measurement, your choices — our privacy policy and cookie policy spell it out in the same plain language as this article.

What we never do

Rules only mean something when they’re specific. Here are ours:

• We never present an ad as editorial content. Ads are labelled, boxed and visually distinct — always.
• We never rank or recommend based on commission size. What earns us more does not rank higher. Ever.
• We never link to shops we wouldn’t order from ourselves. If we’d hesitate to give a retailer our own card details, they don’t appear on Tradifox.
• We never use fake urgency. No invented countdown timers, no fabricated “only 1 left in stock” warnings. If something is genuinely time-limited, we say so plainly and say why.
• We never publish prices or claims we haven’t sanity-checked at publication time. Deals move fast and prices change hourly, which is precisely why we teach verification skills instead of promising eternal accuracy. Always check the live price before you buy.
• We never sell your personal data. Not to advertisers, not to “partners”, not to anyone.

How we keep the portal fresh

A shopping portal that isn’t current isn’t useful — and staleness is where quiet dishonesty creeps in. So freshness is a standing commitment, not a nice-to-have. We publish a new blog article every week, dated and tied to the shopping season it actually belongs to. Our homepage carries daily news headlines and local weather for London, Berlin, Oslo and Warsaw, so there’s a reason to stop by even on days you’re not shopping. And our evergreen guides get reviewed each season, because returns rules, sale calendars and shopping habits genuinely shift.

Dates do double duty here. They make the site more useful, and they keep us honest: every article shows when it was published, so you can see at a glance what’s current and what’s aging. You can always find the latest pieces on our blog.

Who is behind Tradifox

Tradifox is operated by Wewo, and the editorial line you’re reading about here is set by a small team that genuinely enjoys hunting down good value — you can read more on our about page. We also run a straightforward corrections policy: if you find an error, a dead link or a deal that’s expired, email us at support@tradifox.com or use our contact page, and we’ll fix or remove it. A published mistake is our problem to solve, not yours to live with.

Your role: flag anything that looks off

Editorial independence works best as a two-way street. Our team makes the calls, but readers are the best early-warning system a site like this could ask for. If a featured offer has expired, a price has jumped since publication, or — worst case — a deal we highlighted turns out to rest on an inflated “was” price, we genuinely want to hear about it. Email support@tradifox.com with the article link and what you found, and a human will look at it, normally within a couple of working days. Flagged deals get re-checked against their price history; if they no longer hold up, we correct or pull them and note the change on the page. No reader has ever made this site worse by being sceptical — scepticism is precisely the habit we spend most of our guides trying to teach.

The bottom line

You should be able to trust a shopping portal the way you trust a knowledgeable friend: helpful, upfront about their interests, and honest about the limits of what they know. That’s the bar we’ve set for ourselves, and now that it’s in writing, you can hold us to it. If you want to see the standards from this article put to work, start with our guide to safe online shopping and our price-comparison tips — the same checks we run before anything gets featured here.